Category: FABRICS
Country: India
Region: Asia
1st January, 2024
By Textile Magazine
In the dynamic tapestry of the global textile industry, few names resonate with the same legacy and innovation as Adwaith Lakshmi. With roots dating back to 1956, this Coimbatore-based company has been a vanguard in cotton textile spinning, evolving over the decades into a multifaceted force in the home textile sector.
Join us in this exclusive interview as Mr. Ravi Sam unveils the distinctive features that set Adwaith Lakshmi apart in the competitive realm of home textiles. From the company’s expansive product portfolio and global market footprint to its unwavering focus on sustainability and ambitious plans for the future, this conversation promises to unravel the intricacies of Adwaith Lakshmi’s success and its trajectory in the ever-evolving textile landscape.
Manufacturing Excellence
Founded in 1956, Adwaith Lakshmi has been a pioneering force in cotton textile spinning, situated in Coimbatore. Over the years, the company has earned a stellar reputation for its expertise in yarn production. In a strategic move in 2010, Adwaith diversified its portfolio by integrating spinning and establishing a home textile division. The company’s founders, distinguished figures in the global textile industry, have played a pivotal role in shaping its success.
Adwaith Lakshmi boasts a dynamic and scalable terry towel production facility capable of delivering high-quality products, including terry towels, beach towels, bathrobes, bathmats, and blankets. The specialization lies in catering to the upscale hotel segment and serving reputable retailers. Additionally, the company addresses yarn requirements in both export and domestic markets, offering unique blends such as gassed yarns, core yarns, PVA blends, eli twist yarns, and silver ion blends.
Competitive Advantages
Adwaith Group exports its products to 36 countries globally, establishing a strong presence through retailers, importers, distributors, and supply chain partners. The markets served include the USA, LATAM, Europe, the Middle East, Far East, and Oceania. Particularly noteworthy is the company’s success in markets like Japan and Korea, where a high level of product quality is demanded.
In the face of intense global competition, Adwaith Lakshmi stands out with over 60 years of expertise in cotton and a keen understanding of yarn production. The company’s commitment to customer satisfaction is reflected in its tailored solutions, drawing on best practices from diverse markets. Adwaith Lakshmi’s investment in contract organic farming ensures traceability from seed selection to the final product, contributing to the company’s unique position in the industry.
Research and development efforts in fiber science, weaving technology, and data management further distinguish Adwaith Lakshmi. The company’s commitment to offering high-quality products at competitive prices, coupled with a customer-first approach, has been instrumental in its sustained growth.
Despite market challenges, Adwaith Lakshmi has experienced a commendable 30% compound annual growth rate (CAGR) over the last decade. The company attributes this success to the unwavering support of its customers and its dynamic approach to business, adapting to fluctuating market conditions.
Sustainability
Adwaith Lakshmi is not only a leader in spinning but also a trendsetter in sustainable business practices. Early adoption of wind and solar energy, along with substantial investments in zero liquid discharge plants, has propelled the company to achieve 84% carbon neutrality by December 2023. With a commitment to reaching 100% carbon neutrality by 2024, Adwaith Lakshmi’s dedication to sustainability is evident in its cutting-edge processing facilities and the use of green agro waste for boilers.
Looking ahead, Adwaith Lakshmi envisions robust growth in its home textile business. The company plans to strengthen its core infrastructure, invest in research and development, and focus on product innovation and diversification. By 2025, Adwaith Lakshmi aims to double its production capacity from 500 to 1000 tons per month. The company is set to enter the retail business, emphasizing healthcare textiles and expanding into bed linen manufacturing. Leveraging artificial intelligence, Adwaith Lakshmi aims to automate manufacturing processes, ensuring efficiency and keeping products abreast of the latest technology.
In conclusion, Adwaith Lakshmi’s journey is marked by a rich legacy, a commitment to quality, and a forward-looking approach that positions the company as a key player in the global home textile industry.
Courtesy: Indiantextilemagazine.in
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