Anita Dongre collaborates with Bemberg textiles for new collection

April 06, 2024

Category: GARMENTS

Country: India

Region: Asia

By Isabelle Crossley
4th April, 2024

Designer Anita Dongre has collaborated with Asahi Kasei Corporation’s cupro fibre brand Bemberg. The Indian and Japanese businesses have come together to launch a sustainable capsule womenswear collection named ‘Azure’.

“At Anita Dongre, we are committed to infusing consciousness into every aspect of our business,” said eponymous designer and brand founder Anita Dongre in a press release. “The ‘Azure’ collection is a testament to our unwavering dedication to sustainability, featuring Bemberg™ yarn that biodegrades easily into soil and marine ecosystems.”

The capsule collection celebrates the colour blue and drapes fluid textiles which mimic the ripple of water on a tropical beach. The Bemberg yarn used in the collection is sourced exclusively from Asahi Kasei in Japan and is designed to embody both luxury and environmental responsibility, according to the business.

“We are delighted to have this remarkable collaboration with Anita Dongre, a visionary in sustainable luxury fashion,” said Takeshi Iitaka, general manager of Bemberg Sales and Marketing Department 2 at the Asahi Kasei Corporation. “Our partnership has resulted in a mesmerising capsule collection, Azure, that embodies elegance and eco-mindfulness, using the Bemberg™ yarn. This collaboration highlights our dedication to sustainability, offering discerning consumers garments of unparalleled beauty and environmental responsibility. The remarkable features of Bemberg™ yarn, beautiful colours and marine biodegradability, well ring special resonance with Azure.”