M&S to launch clothing repair service for boosting sustainable fashion

Category: GARMENTS

Country: United Kingdom

By Desk Report
2nd July, 2024 2:31 PM

Recently, Marks & Spencer, a leading international and multi-channel retailer announced that they will launch a clothing repair service in August’ 24.

It has partnered with Sojo, a specialist repair and tailoring business founded in 2021, to launch the service through its website.

M&S has offered alterations and repairs to customers amid the increasing demand for sustainable fashion and reuse.

Through the “M&S Fixed by Sojo” online hub, clients will be able to schedule services for anything from knitwear repair to zip replacements. It would begin at £5 and consumers can expect their items to be sent out, fixed, and returned to them in ten days.

The partnership builds on the retailer's established clothes donation scheme with Oxfam, which has collected over 36 million items of clothing raising an estimated £23m to tackle poverty around the world. 

Richard Price, Managing Director of clothing and home at M&S, said, “Through the launch of our repair service, we’re making it even easier for customers to give their clothes another life, whether they are using our new repair service or longstanding clothes recycling scheme.”

Josephine Philips, the founder and Chief Executive Officer of Sojo, said, “It has always been a core mission of ours at Sojo to make repairing clothes mainstream and to extend the life of as many garments as possible.

“I’m so excited that M&S has chosen to launch a repair service with us at Sojo as it’s an incredibly big step towards that mission.

“As a brand that has remained a firm constant in almost every household and wardrobe in Britain, this partnership with truly bring easy, accessible and convenient repairs to the masses.”

The move comes with the success of repair applications like Sojo and The Seam, which are being praised as a breakthrough in the industry. M&S has joined the increasing number of companies, such as Mulberry, Barbour, and Uniqlo, who provide in-house mending.

Courtesy: Textiletoday.com