Category: General
Country: India
Region: South Asia
Sportswear brand Nike has opened its first ‘Nike Rise’ concept in Chennai in Phoenix Marketcity mall in Velachery. The store offers a range of online-to-offline services and exclusively stocks the Air Jordan collection.
By Isabelle Crossley
Aug 9, 2023.
“Stepping into style at the grand opening of Nike's newest store at Phoenix Marketcity, Chennai,” announced the mall on Facebook, sharing photos of the new store. The spacious outlet has a cool grey tones interior with black and white photos of sportspeople plastered across the walls. The industrial aesthetic of the store brings to mind a gym and a large segment is dedicated to clothing and footwear for running.
The store is the first and only exclusive Nike store to stock the brand's Air Jordan collection in the state, The Phoenix Mills Limited's leasing manager wrote in a post on Linkedin. The online-to-offline services offered in the store include scan to learn, buy online to pickup in-store, digital returns, and curbside pickup among others, India Retailing reported.
Nike opened its first ever Nike Rise store in Guangzhou in China. The 15,000 square foot store opened its doors in July, 2020 and was followed by a second Nike Rise store in Seoul, Korea. The stores are designed to offer interactive experiences to shoppers to boost engagement and facilitate a seamless online-to-offline experience.
Courtesy: https://in.fashionnetwork.com
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