Reliance Retail's Yousta opens new Mumbai high street store

April 16, 2024

Category: GARMENTS

Country: India

Region: Asia

Reliance Retail’s Gen Z focused fashion brand Yousta has opened its first store on an Indian high street at Mumbai’s Satyam Pride in New Panvel to bolster its brick-and-mortar presence in the metro and increase brand awareness in the high footfall shopping area.

By Isabelle Crossley
15th Aprtil, 2024

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Yousta stands for 'You Absolute Star' - Yousta- Facebook

“Thrilled to announce the grand opening of our first high street Yousta store in Mumbai at Satyam Pride, New Panvel,” announced Reliance Retail’s property acquisition manager Amit Kumar Rout in a Linkedin post. “Dive into our Thrilling Thursday Collection, featuring fresh stocks every week. Go and visit the new store.”

Yousta launches frequent capsule collections to keep its Gen Z shoppers engaged. The brand’s ‘Starring Now’ line rolls out new designs every Thursday to keep up to date with micro trends and cultural developments.

“Dive into the fashion world, where artful grunge becomes your style statement,” announced Yousta on Facebook about its new drop which features grunge inspired separates. “Don't forget to check in with us every Thursday morning for fresh, new 'fits, with our latest Starring Now collection.”

Yousta was set up by Reliance Retail as a value and youth centred fashion brand in August 2023. The brand opened its first brick-and-mortar store in Sarath City Mall in Hyderabad that same month. Yousta currently counts more than 19 exclusive brand outlets in 15 Indian states and also retails from its direct to customer e-commerce store.