Category: GARMENTS
Country: Germany
Size-related returns in e-commerce are reduced in cooperation with Hohenstein's sizing AI Solution
Press Release
08-07-2023 / 4607-EN
BOENNIGHEIM (aba) The Munich-based startup Sizekick launches a new technology and attracts well-known brands and retailers to reduce size-related returns in e-commerce. With the apparel technology know-how of the strategic partner and investor Hohenstein and the AI-based technology of Sizekick, more sustainable shopping in e-commerce with less CO2 emissions will be made possible. The technology company is now celebrating a successful market entry: The newly developed sizing AI is now available for fashion e-commerce stores and is pleased about the first successfully acquired customers. The first customers to join the company include the Swiss multi-brand store for sustainable fashion, Rrrevolve, the premium outdoor brand Black Diamond from the USA, and Marc Cain, a global brand with German roots in the premium sector.
The solution promises to add value for both brands and consumers when shopping online by taking individual body measurements into account when recommending the right clothing size. The AI-based technology always offers two options to help arrive at the appropriate size recommendation. With BodyFinder, the AI suggests realistic body shapes to choose from. Alternatively, the video-based BodyScanner option enables a body scan via the smartphone's video function. All it takes to do this is to turn around in front of the phone's camera. Fashion brands and fashion retailers now have easy access to the new technology, as integration in the e-commerce store takes just a few minutes.
Hohenstein's expertise helped the Sizekick team to link accurate body measurements with the right product properties. Hohenstein is considered a leader in the field of size & fit and has been advising companies in the textile industry for over 75 years. The Sizekick fit analysis not only supports the brands' product teams, but is also used as direct input for Sizekick AI. "The collaboration with Hohenstein has allowed us to draw on many years of knowledge in the field of apparel technology to develop a highly accurate and user-friendly solution. ", emphasize Sizekick founders and CEOs Jake Lydon and David Oldeen.
About Hohenstein: For more than 75 years, Hohenstein has specialized in testing, certification and research of textile products. As an internationally recognised partner, Hohenstein supports companies along the value chain in successfully bringing products to market - from sharing new findings from the research to independent testing and certification, to claim support and marketing at the point of sale. Now managed by the third generation, more than 1,150 employees at the headquarters in Bönnigheim, Germany, as well as in the laboratories and offices around the world, work on customized testing and services for all unique requirements.
About Sizekick Sizekick puts an end to unnecessary size-related returns in fashion online retail. The Munich-based company uses artificial intelligence and computer vision technology to recommend the right clothing size to customers in partner web stores. With the help of the integrated Sizekick software and a smartphone, anyone can find the right size in a few seconds. Fashion and sports brands, but also multi-brand stores or marketplaces can integrate the "Sizekick Button" in their online store with minimal effort. Sizekick offers its solution as Software-as-a-Service (SaaS).
Courtesy: Hohenstein.com
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