Category: HOME TEXTILES
Country: United Kingdom
Sheila Long O’Mara
Executive Editor, Furniture Today
August 10, 2023
WOBURN, Mass. – Spring Air International’s Grand Hybrid mattress collection has been recognized with the Women’s Choice Award from WomenCertified, a company that identifies brands recognized and trusted by female consumers.
The Women’s Choice Award serves as a third-party authority designation that nine out of 10 women recommend a specific product. This is the first time Spring Air has received the designation.
Spring Air will feature a Women’s Choice Award tag on its five-model Grand Hybrid collection, and the company is now listed on the agency’s website as a trusted brand.
“We’re very pleased that Grand Hybrid has been named a Women’s Choice Award collection,” said Spring Air President Nick Bates. “Historically, women in a household have been the decision-makers when it comes to mattresses and other home furnishings. This certification from a trusted third-party supports our best-selling collection with even more credibility for our brand for shoppers seeking a quality product and is also a tool that helps RSAs close more sales.”
Introduced in January and expanded last month, the Grand Hybrid collection features cooling attributes, 800-plus coil count units with tri-zone support and Hypersoft Visco foam mixed with Serene.
Spring Air joins other home furnishings and mattress brands – such as La-Z-Boy, Purecare, Restonic, Reverie and Serta – that have been recognized with Women’s Choice Awards.
Courtesy: furnituretoday.com
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