Category: FIBRES
Country: India
By GTS Newsdesk, edited 18th October Tuesday 2022.
National, 14 October 2022: Anju Modi’s “Damayanti” collection presented by TENCEL™ fiber brand at Lakmé Fashion Week in partnership with FDCI was a poetic fashion showcase that created nostalgic romance on the ramp. The event took place at the Jio World Convention Centre, India’s largest & foremost venue for marquee exhibitions, conventions, and social events and located in the heart of Mumbai’s business district, Bandra Kurla Complex.
Inspired by the ethereal paintings of top Indian artist Raja Ravi Varma whose muse was Damayanti, Anju’s look for the show reflected the western techniques and styles that were pioneered by the artist as the collection unfolded on the runway. The graceful saris were organic while the hand-crafted silhouettes spoke a design language all of their own.
Anju’s design philosophy has always resonated beautifully to empower the craftsmen of the country and this season too, it balanced perfectly with TENCEL™ lyocell and modal fibers for the new collection. The TENCEL™ fiber brand’s dedication to eco-friendly and impeccable quality products was aligned with Anju Modi’s brand throughout the line presented during this show. The presence of TENCEL™ fibers not only enhances the aesthetics of the collection but is also highly comfortable and breathable for the wearer.
The saris were richly embellished with hand embroidery and draped in various traditional forms. The vibrant hues of the popular 6-yard drape were edged artistically with contrasting shimmering borders that faithfully kept the Raja Ravi Varma inspiration in firm control. The luxurious TENCEL™ lyocell and modal fibres added to the grace and elegance of the collection, as Anju visualised a look that was sheer poetry on the ramp.
Speaking on the collaboration, Mr. S Jayaraman, Senior Commercial Director, Lenzing Group, said, “We are highly pleased to collaborate with a respected designer like Anju Modi and see her exquisite collection made from TENCEL™ fibers that was presented at this season’s Lakmé Fashion Week in partnership with FDCI. It was an honour to co-present this multi-faceted collection inspired by the unique artist Raja Ravi Varma, who is known to exquisitely breathe life into every mythical character in his creations. The multi-faceted collection ‘Damyanti’ and its timelessness will appeal to audiences across genres. With this collection we seek to inspire and create more traditional wear trends powered by modern age fibers like TENCEL™. Our collaboration with Ms. Anju Modi was particularly significant as TENCEL™ fibres celebrates 30 years of sustainable fiber innovation along with the designer who has completed three decades in the industry. We are looking forward to driving continuous innovation and building stronger partnerships within India over the next 30 years and beyond.”
The fashion collaboration between TENCEL™ and Anju Modi for the “Damayanti” collection was a stunning, nostalgic, romantic look at fashion which for the coming months will appeal to buyers who desire art as well as style in their fashion stories.
About Fashion Design Council of India (FDCI):
A non-profit organization, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 400 members. Founded on the premise of promoting, nurturing, and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take center stage, in a country, who’s heritage is soaked in the flavors of indigenous crafts.
About Lakmé:
Lakmé, is India’s no.1 color cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. Lakmé has been the pioneer of the make-up and color cosmetics in India since 1952 by launching numerous trends leading and high-performance products. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé offers women a comprehensive beauty experience through its extensive product portfolio as well as contemporary services at Lakmé Salons, India’s no.1 salon chain.
About Rise Worldwide:
RISE Worldwide is India’s largest independent Sports, Lifestyle and Entertainment company. Its portfolio includes Sports & Sponsorship Consulting, Fashion & Sustainability Platform Building, Athlete Talent Management, Licensing, Broadcast Production, Lifestyle and Entertainment with owned or managed key properties such as: Lakmé Fashion Week, India’s premier Fashion platform; Indian Super League, country’s premier football league; Tata Open Maharashtra, South Asia’s only ATP World Tour event; Jio Wonderland; The Voice of Fashion and SU.RE Sustainable Resolution.
About TENCEL™
TENCEL™ is the textile specialty brand under The Lenzing Group that covers textile specialty product fiber offerings for apparel and home. The TENCEL™ product brand portfolio defines a new evolutionary step in terms of sustainability, functional benefits, natural comfort and caters for distinctive everyday usage or application. Product brands under TENCEL™ include TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, TENCEL™ Luxe and TENCEL™ for Footwear.
Featuring botanic origin and biodegradable quality, TENCEL™ branded modal and lyocell fibers can enhance the breathability of fabrics and have a minimal static charge when used in fabrics. Fabrics made of TENCEL™ Modal and Lyocell fibers are also gentle on skin with smooth, long-lasting softness, color vibrancy and color retention features. TENCEL™ Lyocell fibers are versatile and can be combined with a wide range of textile fibers to enhance the aesthetics and functionality of fabrics. Through moisture management, TENCEL™ Lyocell fibers can also absorb moisture efficiently. A variant of the Lyocell production process also produces the TENCEL™ Luxe branded lyocell filament yarn, which is an extremely fine filament yarn for luxury fabrics and supremely smooth to the touch. Exhibiting high flexibility, TENCEL™ Modal fibers enhance textiles with a naturally soft quality. Offering endless design possibilities, TENCEL™ Modal fibers can be blended with other fibers and processed using conventional machinery, significantly improving the softness and comfort of fabrics.
Fibers and filaments used under the TENCEL™ brand are derived from certified and controlled sources following the stringent guidelines of the Lenzing Wood and Pulp Policy. Namely, TENCEL™ branded modal and lyocell fibers are produced via environmentally responsible production processes and are compostable and biodegradable, thus can fully revert back to nature. They are designated by the USDA (U.S. Department of Agriculture) BioPreferred® Program. TENCEL™ Luxe is registered by The Vegan Society.
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