Category: GARMENTS
Country: India
Region: Asia Pacific
By Maverick Martins
September 20, 2023
Direct-to-consumer bottom-wear brand ‘The Pant Project’ is eyeing a revenue of Rs 100 crore ($12.5 million) by financial year 2025.
Since its launch, the brand has witnessed strong growth from Rs 1 crore in FY 2020 to Rs 19 crore in FY 2022.
The brand aims to achieve its sales target by expanding its customer base in tier 2, 3 cities, expansion of online presence through partnerships with e-commerce platforms, and diversification of portfolio with launch of new products.
Commenting on the expansion plans, Udit Toshniwal, co-founder creative director of The Pant Project in a statement said, “We at The Pant Project are deeply rooted to our vision of delivering top-notch personalised bottom-wear with a truly seamless user journey right from placing the order to the products, their reviews and the returns or other requests if any. Our fraternity has only been growing and we are well on track to turn the tables from people fitting into readymade pants to pants being designed according to the wearer’s unique physique.”
Dhruv Toshniwal, founder of The Pant Project added, “The Pant Project has envisioned crossing Rs 100 crore in annual sales by 2025 and aims to become a household name and wardrobe staple in India.”
The Pant Project was launched in India in October 2020 during the Covid-19 pandemic and currently offers a full-service e-tailor solution for custom-made pants for men across India.
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