The Indian Garage Co expands brand portfolio with launch of ‘Freehand’

TIGC (The Indian Garage Co) expands brand portfolio with launch of ‘Freehand’

July 20, 2023

Category: General

Country: India

Maverick Martins
Jul 19, 2023

The Indian Garage Co (TIGC), a 'House of Brands' entity in the making has expanded its brand portfolio with the launch of a fast fashion brand for women ‘Freehand’.

Freehand will cater to women across the country with focus on tier 2, 3 cities and expects its affordable pricing to make inroads in the women’s fashion space.

The brand will offer a diverse range of casual wear that includes dresses, tops, skirts, trousers, and accessories all priced between Rs. 299 ($3.5) and Rs 999.

Commenting on the launch, Anant Tanted, founder CEO of TIGC in a statement said, “Freehand inherits our commitment of delivering high-quality products at affordable prices and we are looking forward to replicating the success of TIGC in this category too.”

“We want to empower women to express their individuality and explore their personal style without financial and geographical barriers. In short, Freehand epitomizes our mission to democratise fashion and we our confident that our consumers will accept the brand with full enthusiasm.”

Freehand will be available on TIGC’s website and online platforms like Myntra, Ajio, and Flipkart among others.