Trident dials up weaving and washing to boost bath and bedding

March 15, 2023

Category: HOME TEXTILES

Country: United States

Home Textiles Today Staff
News & Commentary
March 14, 2023

New York – Is Trident the new king of jacquard production?

The major Indian mill has now doubled the number of jacquard looms it operates with an eye on expanded opportunities in the beach and bath towels businesses.

“As far as we can tell, we are now the largest jacquard towel manufacturer in the world,” said Jeffrey Kambak, CEO of US operations for The Trident Group.

The new looms are high-capacity and high efficiency, he added. At New York market, Trident is putting the range in the spotlight with an array of double jacquards, single jacqs, yarn dyes and reversible cabanas.

The manufacturer has also installed an in-house washing facility to boost to pre-washed sheeting production. And Trident remains the largest spinner of mélange yarns – a core competency also on display during market week.

For e-comm, the company has added a presentation of ready-to-go products designed exclusively for the online business. They include quick-dry towels and all-cotton sheets in both solid colors and prints.

The consumer “is not exploring online. She’s stocking up,” said Julie McKenzie, who recently joined Trident as chief commercial officer. “When she knows she needs that product, she’s quick to go online.”

Trident’s showroom is located at 320 5th Ave.

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