V-Mart opens debut store in Imphal

December 18, 2024

Category: General

Country: India

Region: South Asia

Value fashion and lifestyle retail chain V-Mart has launched its first brick-and-mortar store in Imphal to bolster its offline presence in Manipur and northeast India. The family fashion store is situated in the city's Chingmeirong neighbourhood.

By Isabelle Crossley
17th December, 2024

"Imphal, we’ve landed," announced V-Mart on Facebook. "Fresh fashion, unbeatable deals, all at Khongnang Ani Karak, Chingmeirong. Elevate your wardrobe with the newest styles around. Swing by the store today!"

V-Mart has also launched a 'Winter Kids Carnival 2024' across its stores to engage shoppers over the winter season and promote its children's fashion offerings. The event will run from December 20 to 27 across the business' brick-and-mortar stores and will include art and fashion events including a runway show to showcase cold weather fashions.

For the winter wedding season, V-Mart has launched a collection of traditional style occasion wear for men and women. Featuring gowns, lehengas, and suits in jewel tones with gold accents, the collection has gone live across the brand's stores.

V-Mart reported a 20% year on year increase in revenue in the second quarter of the 2025 financial year. The business also reduced its net loss to Rs 58 crore during the September quarter.