Wayfair gives shoppers immersive experience using Apple Vision Pro

Wayfair gives shoppers immersive experience using Apple Vision Pro

Wayfair gives shoppers immersive experience using Apple Vision Pro

February 07, 2024

Category: TECHNOLOGY AND INNOVATION

Country: United States

 

By Joanne Friedrick -Research Editor
6th February, 2024


Boston: Users of Wayfair’s generative AI application Decorify can now redesign their home spaces using the Apple Vision Pro spatial computer.

The use of Apple Vision Pro allows Decorify users to experience their spaces in an immersive environment, including taking photos of their space from the device or using one of the many room images provided by the Decorify app, such as Pleasantly Peach, Valentine’s Day or mid-century modern, industrial and bohemian vignettes.

Designed to take advantage of spatial computing, Decorify enables users to view and select Wayfair items in 3D directly in their spaces to see how they would look and fit. All 3D items are at full scale and anchor to the floor, so shoppers can see a variety of life-size products in any room.

“We constantly evaluate new and existing channels and technologies to explore how we can improve the home shopping experience for our customers,” said Fiona Tan, chief technology officer at Wayfair. “Apple Vision Pro represents an innovative new way for shoppers to style their rooms and experience our catalog directly in their homes.”

“We have long believed spatial computing is the next evolution of computing, where information is not bound by the 2D screen and the space around you becomes an integral part of your experience,” said Shrenik Sadalgi, director of research and development. “We’re excited to continue our journey exploring and defining new techniques, interfaces and paradigms in the special computing era.”

The Wayfair Decorify app is available in the visionOS app store.


Courtesy: Hometextilestoday.com

 

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