Modal is a Wood Pulp based cellulosic fiber, made out of pure wooden chips from the Beech tree, technically as the European Schneider Zelkova tree. Beechwood, is the raw material for Modal fibre. Beech trees are very special. They multiply by “rejuvenation” which means that the trees propagate by themselves. No artificial irrigation or planting is required. Today one of the best-known producers of modal is the Austrian company Lenzing AG, who market their ® version under the name Lenzing Modal . Lenzing Modal is protected by a global certification system which is registered worldwide.

Modal fabric is very soft and is often blended with cotton, spandex or other fibers. It is cool to the touch and very absorbent. It takes and holds dyes easily. Modal is less resistant to shrinkage than cotton and tends to pill less as a result of friction on the surface. Modal can be washed in any water temperature.

The environmental footprint of Lenzing Modal is a positive one – it's carbon-neutral, requires less land per tonne than cotton fibres and has a water consumption level that's ten to twenty times less than that of cotton. Many brands, therefore, see Modal as an eco-friendly choice.