Category: HOME TEXTILES
Country: United States
By Home Textiles Today Staff
18th March, 2025.
New York – At New York Home Fashions Market, Welspun is highlighting its latest advancements in utility bedding, sleep pillows, and filled bedding via The Better Sleep Lab.
With Welspun’s first state-of-the-art pillow manufacturing facility in Ohio already in full swing, the company said it is poised to expand with additional factories in the USA to cater to service the North American market.
The manufacturer’s business strategy focuses on expanding the reach of its pillow and utility bedding business by leveraging a mix of its own and licensed brands across a wider retail market.
In addition, the Better Sleep Lab showcase’s Welspun’s proprietary patented technologies like Hygrocotton for natural temperature regulation and Gx construction for lasting loft and support. The Gx Suspension pillow, known as “the pillow that hugs you back,” has garnered a 4.7-star average rating online, the company said.
“Our focus on consumer insights and advanced technologies drives us to create products that truly make a difference. The Gx pillow and Hygrocotton innovations are just the beginning of our commitment to enhancing the sleep experience,” said Keyur Parekh, CEO Global Business, Welspun Living Limited.
Building on the response to its Co-Lab partner Coco Cozy, Welspun is introducing a new collection of Coco Cozy utility bedding products. Market week will also feature updated products under the Martha Stewart, MS Everyday, and Charisma licenses along with Allerwel’s tech-driven solutions to create an allergy-friendly environment with easy care performance.
The showroom also features a technology wall, offering a perspective on meeting consumers’ sleep preferences with various constructions and fill materials.
There other changes to the showroom as well. Welspun has added two additional showrooms on the 12th floor, one for area rugs and flooring and the other for its UK division, the luxury brand Christy.
Welspun’s NYC showroom is located at 10 W. 33 St., Penthouse.
Courtesy: hometextilestoday.com
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